How Social Media is Changing lives
Nowadays, social media is a huge part of our everyday lives. With over 700 million active users a month, Instagram has welcomed a new phenomenon into the world, the “Instagram Models”. Instagram models are men and women with a large following on Instagram. Once they have a large following on Instagram, Instagram models tend to collaborate with companies by promoting the company’s products on their pages. To someone who knows little about instagram models, it might be surprising to learn that some people can actually make a living by being an Instagram model. In fact, companies pay hundreds of dollars for ‘insta-famous’ people to post photos featuring their product, and can even pay thousands if the model features their products multiple times. But, for most Instagram models, it’s considered to be a fun hobby that helps them make some extra cash, while expanding their followings. Tammy Hembrow, an Australian based fitness influencer, is an example of how people can now make a living through social media. Hembrow, who has 6.8 million followers on Instagram and she uses her massive following as a way to collaborate with brands that will pay her to get their names out there. The collaborations between companies and Instagram famous users show how teaming up on social media platforms can help increase followings for both parties involved. This phenomenon shows the power that social media has in the world today.
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